Moodboard 1: Vintage home décor

(click here to view moodboard) 

My magazine is going to be a lifestyle magazine, so the first idea i came up with for a double page spread was vintage home décor and how to transform your home into something inspired by vintage or retro.

When creating the moodboard I was looking for photo inspiration, like how I could take the images and what I would take them of, I’ll place a few images below.

When I was looking at these images, I kept in mind the things that I could photograph when I was at the place where I was taking them and found that I could indeed do something like the images above.


Moodboard 2: How to incorporate reading into a summer schedule

(click here to view moodboard)

When I was creating this moodboard I found it harder to find images that I would take to go in with the feature, but I luckily already have a few ideas on what images I want to take. I also found some other ideas for the book topic, that I could probably put on the double page spread if I don’t come up with anything else.

I did find a few images that I could possibly take inspiration from, I’ll place them below.

Moodboard 3: Design, Layout and Photography

(click here to see moodboard)

Due to the fact that my magazine is based on lifestyle, I looked into ‘lifestyle magazine layouts’ and the images in the moodboard are what I found from that research. A lot of the designs and layouts that I found are very simple but in a professional looking way and I really like them for that reason. I’ll place examples of the ones I like from my moodboard below.

After creating my moodboards on pinterest, I took to Google to carry out more research. From this research I found that lifestyle magazines cover as very large variety of things. Such as advice, healthy eating, fitness, travel,  latest movies, music, books, reviews etc.

When I was researching on Google I also found a document that explains all of the content guidelines within lifestyle magazines:

Another thing I did was look at popular lifestyle magazines and it came up with things like WomensHome, Goodhousekeeping, Prima and WomensWeekly.

I then looked at lifestyle magazines for a teenage audience, this came up with things like vanity fair, seventeen and TeenVogue etc.

From the research I carried out I noticed that the photography in these magazines can be very simple but still look very detailed and beautiful. The covers of the magazines can consist of one image or lots of little ones together. The image can be simple with coverlines around it, talking about what is inside the magazine or it can be different, something that looks more busy.

My main feature of the magazine would be the home décor part, so I looked at home décor magazines too and found a few that have appealing covers and something I can take inspiration from.


Initial Audience Survey:

For this I decided to create twitter polls as I found it the most convenient way to collect information from a possible audience.

The first thing I decided to ask about was magazines in general and how often they buy and read them, weather it be online or physical copies and what they tend to read about in them.

Screenshot 2016-03-04 at 4.56.55 PM Screenshot 2016-03-04 at 5.07.11 PM Screenshot 2016-03-04 at 4.57.04 PMScreenshot 2016-03-04 at 4.57.14 PM.png

From this audience research I found that most people who voted mostly read physical magazines every so often. I also found that a large amount of people generally read fashion/ entertainment magazines. Due to the fact that I somehow want to incorporate books into my work, I had to ask a question about books. I found that most people have come across book related stuff in magazines and have proceeded to read it, which is a positive.

The next thing I asked the audience about was the moodboard I made and how I could improve them, this is the response I got.

Moodboard one

Moodboard two

InDesign Techniques

I do have some experience with InDesign, but it will be better if I have more experience and do more research into it so that I can complete my work to the best possible level. The first thing I researched was ‘creating magazine covers using InDesign’ and it came up with this: This is a really good step by step guide on how to make a good magazine cover. The instructions are also easy to follow and will come in handy and make me feel more confident when I use the software. It also gives good tips on where to place the text and where to put the things you want more attention brought to.

One thing that I haven’t really experimented with much when using InDesign would be different fonts. I would usually just go for the fonts that are already on the software and then my work wouldn’t be as original as it could be. To improve this I searched ‘InDesign fonts’ the search brought up various different things but it mostly came up with tutorials on how to install different fonts on InDesign. I watched a YouTube video on this:


Primary research


Audience research on three different magazines.

Teen Vogue

Demographic profile- This magazines target audience would mostly be females around the ages of 13-20. Because this magazine is more on the costly side, I would say that the audience are within the ABC1 bracket. The magazine is available internationally therefore the audience will be young, higher class females around the world.

Psychographic profile- I would say the audience of this magazine are often aspires, as they may be happy with things in their life but are also seeking to improve themselves in every possible way that they can so they are linked with a high branded status. They will also have interests within fashion, entertainment, beauty and lifestyle based advice.

From the media kit specifically:

media kit


Demographic profile- This magazines target audience would be mostly females around the ages of 18-24. The magazine is not as expensive as one like vogue, although it may have the same type of things in it. Because of the price differences, this magazines target audience would be in the C2DE band. Again, this magazine is available internationally therefore the audience will be all around the world.

Psychographic profile- The people who buy magazine will also often be aspires, mixed in with a more mainstream audience. This because the magazine helps people improve themselves in many different ways and they also feature celebrities that young people may look up to. The audience of this magazine will mostly have interests in fashion, entertainment, love, beauty and life in general etc.

From the media kit specifically:

media kit cosmo

ok! magazine 

Demographic profile-  Ok! magazines target audience would be mostly females aged 14- 24. this magazine is very inexpensive therefore the audience would most likely be in the C2DE bracket. This magazine is only sold in the UK therefore will only have a UK audience.

Psychographic profile- The people who buy this magazine will mostly be mainstreamers as it is a popular magazine amongst mainstream audiences. They buy this magazine to be up to date with the gossip of today and be in the loop of what is popular at the moment. People who buy this magazine must have interests in gossip, celebrities and real life stories etc.

From the media kit specifically:

media kit 3


Teen Vogue.


There are many codes and conventions to magazines of this topic. For example the model for fashion/beauty/lifestyle magazines is always placed in the center of the page with various cover lines surrounding her/ him. Using a well known celebrity amongst the target audience is a very good way to attract more than just the primary audience. For example, they used Nina Dobrev on this front cover, which will attract fans of the hit TV show ‘The Vampire Diaries’ and all of the other things she stars in.  This is because fans of that celebrity will see the magazine and the celebrity and want to buy it, even if they don’t usually. This is the magazines secondary audience. The model also represents what type of audience this magazine has. This because of the way she is dressed and the way she comes across. The way she is posing makes her look young and sweet, the clothing also represents this. It makes the model relatable to the young viewers. The cover lines are all very striking and in large text, this is used to intrigue the audience and make them want to pick up the magazine and read what is inside. The cover lines also use a language in which the target audience would speak, for example “kisses and tells” and “how to get yours to back off” the topics featured in the magazine are often topics that affect the readers in everyday life. For example; parents, boys and popularity etc. It is a very stereotypical magazine. The use of less sharp fonts will also appeal to the ideal female audience as they seem to be more drawn to things that are smooth, easy to read and visually appealing. Another convention that this magazine puts to use is the positioning of the masthead. The masthead is placed at the top left hand corner of the magazine, this is useful because when stacked on a shelf, people will only be able to see that section of the magazine and therefore be able to find it easily. The colours are also very girly and subtle, this is something that again, the target audience will be drawn to and find very appealing.


rs_634x865-140528121340-634.Katy-Perry-international-Cosmopolitan-Cover.jl.052814This magazine, although very similar to teen vogue, is also very different. Cosmopolitan follows the codes and conventions of this genre of magazine very well. Again, the model is centered in the middle of the page with various cover lines surrounding her. Models for this magazine are often used to look more ‘sexy’ and ‘confident’ this because of what the magazine strives to achieve. The magazine is a lot for making their readers feel sexy and confident, so that is portrayed within the model. This image is a close up shot but It is still far enough away to show off her body and what she is wearing. The quality of the image is very high and it brings attention to all of the things that seems they want to. Things like her dress, hair and makeup are things they want attention brought to, due to the fact that she looks glamorous and confident in what she is wearing.  The model used is also, again good for appealing to the magazines secondary audience along with primary. The cover lines for this magazine are positioned in a way that looks more sophisticated than one like teen vogue for example. This is probably due to the positioning of the writing and the fonts used. The fonts look more sleek instead of blocky and bland.  This is because Cosmopolitan is a magazine that is targeted at a higher age range and therefore needs to look more sophisticated and organised. When you look at a magazine of this genre targeted at younger people and then one like this that is targeted at older, you are able to tell the difference within the language that is used. There is a common use of shortened words like “celeb” which would be typically used by all teens and in this type of magazine, and common phrases such as “the doctor will see you now”

The seriousness of the topics in this magazine makes it obvious that it is meant for the older teenagers and possible people in their early 20s. An example of a serious topic in this magazine would be sex and carers, whereas a topic that would be considered as serious in Teen vogue would be things like Boys, makeup and prom. This shows a clear difference in the topics used to tailor the audience. The topics that are more relatable are written in a more striking and bold font, so that people are drawn to look at them. The topics are also things that will be appealing to the target audience for example they talk about things like body confidence, breakups, fashion and sex etc. The colours also kind of follow the theme of this issue of the magazine. When thinking of what colours to use, it is important that the designers are careful because one colour may mean one thing to one person and something else to another, good or bad. Due to that they have to select the colours carefully to get the same reaction from people as a group. AS you can see, this magazine has used the colours black and red a lot. Typically, the colour red is often associated with love and passion. When wearing it, it seems sexy. The colour black is also used here, and it may be possible that it is just used to go with the bright and vibrant red, because it is a neutral colour.  Aside that, the colour black is commonly associated with power, elegance, and formality. This greatly relates to the magazine.  Again, the masthead is positioned at the top of the magazine so that when stacked on the shelf, the target audience will be able to find the magazine.


Ok! magazine is very different to the first two magazines. It is purely there for celeb gossip and sometimes includes ‘normal’ peoples stories. A lot of their stories come from sources too, along with some information from the celebrities themselves. It is still similar in the sense of following the codes and conventions. For example the magazine has the main image slightly towards the centre with cover lines surrounding it. The only difference is the fact that there are various other stories down the right hand side with images too. This magazine attracts more of a mainstream audience due to the fact that it covers topics that are often talked about by everyone and it mostly only ever follows celebrity news and gossip. The audience may also be of a lower class, you can get this from the price of the magazine as well as the content. Typically, people of this description will read about what is going on in the world of celebrities, to be in the loop on what people are talking about. They will also have an interest in gossip and real life stories.  The cover lines have a gossip sense of language to them, which is good because it is what the magazine strives for, it is almost like the kind of language you use when you go to your friends with a little bit of gossip. An example would be “baby time” “about birth” and “romantic honeymoon” because this is stereotypically what people talk about. The “secret reunion” sounds like something you would say to a friend when gossiping about another person, a “did you hear about ___ and ___ “type of thing.  This helps to make it relatable to the target audience. The cover lines that the magazine want attention brought to are in a striking, vibrant font. The topics of the cover lines are something that the target audience  may be possibly interested in, this is because they are all very relatable, due to the fact that they are about normal everyday life things. The fact that there are celebrities out there dealing with these ‘normal’ things may act as a comfort to the audience, if they are going through something at the time of reading it. The magazine will be offering advice by simply relating the the audience. The colours of this magazine are typically used within gossip magazines, the yellows and pinks are popularly used across many gossip/real life magazines, such as closer, take a break and chat.



This is an article from the cosmopolitan magazine. It follows the basic codes and conventions. The title takes up majority of the first page, along with the model. Due to the grey background, the colours stand out more. Again, the colours would have been carefully thought about carefully in order not to offend anybody, due to what they associate the colour with. The blues and pinks typically connote  power, luxury, ambition, stability and calmness. The effects used, such as the outline behind the word ‘bluff’ make it look appealing because it adds a small detail to the design. There is also a use of sub headings in the advice section, repetition is used to keep up a theme throughout. The colours on this article are all tied in together, it is clear that the text boxes are based off of the colour of the models clothing. The top for the pink boxes and the trousers for the blue/green boxes. The fact that there is a female model suggests that the article is aimed at a female audience, this may also be obvious due to the fact that cosmopolitan magazine has a large female audience ages ranging from 18- 24 (possibly older). Because the model is in the centre of the page, the audience are attracted to her first before looking at the title that is overlapping her arm. Because her left arm is underneath the text on the right her presence ties the title to the text/information. The style of this magazine feature seems very free and fun. The model reflects that by looking confident and happy, which relates to what the feature is about.

Due to the fact that this magazines audience is mostly younger people, they may find the content of this magazine article very helpful. Due to their young age, they are still learning how to deal with certain things, and always will be so the ‘bluff your way through anything advice’ may be something they remember forever. “bluffing” your way through something may also seem quite immature and unprofessional to some people (often older people, as they may often feel the need to do thinks in a professional mannor) but to the kids of today, it seems a fun way to do something, therefore really clarifying the magazines target audience age ranges.

People who read this magazine will often be aspirers, so this is again, a very helpful article. It directly states that the article will help you “act like a pro” at doing everything you’re not so confident about. The audience are always looking for ways to improve themselves and are often competing with others and again, this article deals with issues like that.


Secondary research


What is genre?

Genre is a category which things are put in to, or fall into. For example things like art, films, literature and music are all put into a genre. The genre which they are in also helps to determine what type of audience they will have.

My Genre

The Genre of my magazine is going to be a mix of lifestyle, home and entertainment. Lifestyle magazines are quite popular within the magazine industry therefore the codes and conventions are easy to notice and follow. For example all magazines have a masthead, cover lines and strap lines etc. Another common thing within magazines like this is the fact that they have a main image on the front cover that takes up the whole page, then has coverlines all around it advertising what is inside. The cover lines are often short and snappy in order to grab the audiences attention. The images used in home magazines often have an overview then close ups of the detail that is on those pieces of furniture and decorations etc. According to Vicky Casson the masthead is always in a certain font so that the audience is able to identify it to that magazine in particular. She also states that the cover image is often linked to the main feature article and will draw the audience in. Vicky Casson also said that Another convention of a magazine would be the ‘pugs’ this is where all the things like prices, logo, promotional material and advertisements are placed. For example if there were freebies that came with the magazine, it would be wrote on the front. These pugs are usually found at the top left or right hand corner. Things like this are used differently depending on the target audience. For example, the price of a cheap magazine will possibly be larger than one that is more expensive, because of the different audiences. This is because people who read vogue, cosmopolitan and ELLE etc are less bothered about the price, due to the fact that they are typically of a higher class. Promotional material may consist of things like free gifts, so if a magazine is trying to aim their magazine at females, they will include free makeup and skincare etc. It is also the same with childs magazines, they will typically include free toys to encourage them to purchase the magazine.

lifestyle magazines often seem to have advice sections, so this is where I will be fitting in my book feature. It will consist of recommendations and tips on how to fit reading into a summer schedule. Because books are hardly featured in a magazine, it is hard to find examples of when they are. Because of this I will take examples of articles without images and use large and striking text on one page, with recommendations, advice etc on the other. This way it will still follow the codes and conventions.


Target audience

A target audience is the select group of people that something appeals to. Target audience is also the people that producers and designers have in mind when creating a product.

It is important that a company understands their audience when creating a product, this is because people will buy things that fit into their hobbies and interests. As a result of this companies have to address their target audience directly by making sure that what they are producing fits into the audiences typical interests and hobbies.

Demographic profiling. 

This is a description of the target audience. It consists of age, gender, ethnicity, socioeconomic status and geographical location. It is quite stereotypical.


Psychographic profile. 

This is simply a description of the target audiences lifestyle, interests and attitudes. It is often a lot less stereotypical than demographic profiling.

In psychographics people are put into Cross- Cultural Characteristics. This lists people in categories in terms of their personal aspirations.

Mainstreamers- This is the largest group, the people are concerned with stability and security. They mainly buy well recognized brands and consume mainstream texts.

Aspirers- These are people seeking to improve themselves. They tend to identify themselves by high status brand names that they own and consume, absorbing ideologies of the products as their own and believing that their status is established by this conspicuous consumption.

Succeeders- These are people who feel secure and in control. They are generally in position of power, although they may not be. They buy brands, which reinforce their feelings of control and power.

Remformers- These people are idealists who actively consume eco-friendly products and buy brands, which are environmentally supportive and healthy. They buy products, which establish this ‘caring and responsible’ ideology.

The individual- This is an addition to these four groups. The individual is highly media- literate, expects high  production advertising and buys product image, not product, requiring high profile, sophisticated.

Readership data:

According to the national readership survey, in terms of monthly consumption people mostly read the physical print copy of Teen Vogue magazine as opposed to online. 1265,000 people buy the print copy and 200,000 people read the magazine online. From this information I can see that the magazine is successful both print and online. It also shows that the audience like to buy and read the physical version of the magazine, receiving the full package.

When comparing these results to cosmopolitan, you are able to see the difference. Around 1605,000 people read the magazine online and around 1233,000 read the print copy. This shows that people within the target audience are more likely to read the magazine online than go out and actually buy it. From this, I gathered that my target audience may possibly also prefer to read the magazine online. Although, Teen vogue had more people reading the print versions so either is possible.

OK! magazine’s monthly consumption is very mixed. 3526,000 people read the print version and 3148,000 people read the online version. This supports the fact that people within my target audience, and theirs will consume the magazine both online and physically. It also shows that the magazine is successful in both aspects.

It is very important that companies target their audience, because if they don’t sales will eventually slow down and the magazine will surely go bust. An example of this would be Lucky magazine. At the start, in April 1993, this magazine was very popular amongst young, fashionable readers. It was somewhere that they found where to buy the most fashionable items at cheap prices. This magazine was highly successful but there was too much competition, so in order to compete the magazine had to up its game. Despite the magazine publishing company being highly successful with magazines like vogue and Glamour, it was still hard to upgrade the magazine and keep the audience interested. The magazine eventually improved its content but also increased its prices and the prices of things featured in the magazine. They hired people like fashion bloggers and expensive stylists, but the audience didn’t like this as it wasn’t what they were used to.  The audience were no longer able to afford the items featured in the magazine and therefore lost interest. Due to this the magazine were no longer selling as much as they used to and the publication was eventually brought to an end.

My audience profile.

My target audiences demographic profile would be female, between the ages of 16-25 based within the UK. They will be of any ethnicity and within the C2DE band. The target audience would be a mix of mainstreamers and aspires, with interests in lifestyle, home decor and reading.


Teen Vogue is produced by Conde Nast, founded in 1990 owned and operated by the Newhouse family since 1959. Conde Nast is a mass media company that is headquartered in New York City. This company has been going for over 100 years, producing the best magazines across the world along with outstanding digital content across various different platforms. It is the most popular company amongst the worlds most influential audiences. The company produces a large variety of the most popular magazines such as glamour, vanity fair, GQ Style etc.

Cosmopolitan is produced by Hearst magazines, UK. Hearst magazine began almost a century ago. The first issued magazine was Good Housekeeping and the company has grown from there ever since.The magazine has a long history of delivering great service to their audience by being entertaining and giving them trusted content in ways that are relevant to them. The magazines story started in 1910 when Randolph Hearst bought Nash’s, a British fiction magazine. Hearst. Good Housekeeping was a great success in the united states therefore he decided to replicate the magazine in the UK. Good Housekeeping launched in 1922 and was a great success in Britain. Hearst aims to help people be confident and feel confident. It works to help people be seen at their most and very best, and to make sure nothing stops them from doing what they want to do.

Ok! magazine is produced by Nothern & Shell. The company was founded in December of 1974. Since then the company has expanded a large amount and become very popular withing the UK. Nothern shell has produced things like magazines, newspapers and lottery. The OK! magazine was launched in 1993, Express Newspaper in 2000 and The Health Lottery in 2011. The company strives “to maintain all its products and activities as benchmarks of excellence to its readers, customers, advertisers and business partners”

If one of the above companies were to produce my magazine, it would most likely be between Hearst magazines, UK and Conde Nast. This is because Nothern and Shell produce things like newspapers, although they do publish magazines, it isn’t the genre of mine. The magazines they publish are celeb news and gossip, which is not what my magazine will be like. Although Conde Nast would possibly produce a magazine like mine, it is aimed at people of a higher income and featured products of higher prices, therefore wouldn’t suit my target audience. Hearst magazine however caters for people of all incomes and also produces lifestyle and varied magazines, like mine. From this research I will say that Hearst magazine is the most likely to produce my magazine if needed. 


After completing all of the above research, I now have more of a clear understanding of the codes and conventions of my genre of magazine, being lifestyle.

The codes and conventions of a front cover are usually the same for every style of magazine. It consists of a masthead placed in the top right hand corner of and then a main focus image on the front, with captions surrounding it. From researching lifestyle magazines I now have a clear understanding of the codes and conventions of a magagzine of this genre. For the front cover of my magazine, I will be using one main image that links to the main feature. I will then place captions around the image to give an idea as to what is inside the magazines itself, to try and sell it more. I will also include things like ‘pugs’ at the top left or right corner where the price, logo, promotional material and advertisements will be. It is also where I would write about any free gifts, so the audience would know about them.

When I looked into how the magazines I have researched targeted the audience, there were many different things. They made their content relatable, featured products that their target audience would usually buy and generally talked in a way that their target audience would. In terms of design, they used colours that would attract the audience. The colours would typically be associated with females, elegance, professionalism, youth etc. As for Ok! magazine, the colours are typically almost always associated with gossip magazines. Even little things like the fonts used are designed from what the audience would like.

For my magazine I intend it to be overall lifestyle based, so a bit of anything, not just one topic. One of my features will be a guide to where to buy the best vintage furniture and how to transform your home to be more vintage like. This feature will also include a interview with the persons home I will be photographing. I will ask various questions regarding where the items are from, what inspired the person to decorate their home this way and what draws them to the vintage design so much. The other feature will be an advice section, about books. I plan to write about how to fit reading in to a summer schedule and maybe include some book recommendations. The first feature will have a collage based layout/ design. I will be placing various images on one page and then writing the information beside them or underneath. I also aim to reflect the vintage design on the image boarders, by using boarders that are vintage like. For the feature about the books, I want the title of the feature to have its own page, so I can create a good font and background and make it look appealing to the target audience, and then the feature will written in a step by step way, so that they can follow the steps and feel more involved. The colours of the font on the title will also be used on boxes surrounding the text. The colours in general used for the features will both be quite feminine, as my magazine genre typically attracts more females to males, but I will also like to use colours that attract a younger audience and ones that are neutral.

Testing my ideas

After all this planning and research, I had to find a way to test my ideas and find out if the things I will be writing about would actually have an audience. So in order to do this, I took to twitter again and asked my followers and/ or anybody that saw my tweets. I got quite a large response, so here are my results.

Screenshot 2016-04-01 at 8.07.14 PMScreenshot 2016-04-01 at 8.07.19 PM

The first thing I needed to find out was if anybody would read my features, so I asked those questions directly.

A large amount of people voted yes for reading a magazine article on vintage home decor, but some people also voted ‘possibly’ This is good as it doesn’t necessarily mean they wouldn’t, it may just depend. So from these results I found that I would have a large amount of people reading my feature and I would have to work hard to make the feature appealing so that the 36% of people will definitely want to read it, not just possibly. I have varied types of people following me on twitter, which is good because although the primary audience is the one I would be designing this for, it also gives me a chance to gather some information on a possibly secondary audience.

As for advice on reading and what books to read during the summertime, the answer was 100% yes. This was surprising to me, as you don’t usually see books being talked about in magazines, but that may also be why everybody voted yes, as they do want to see books being talked about more.

Screenshot 2016-04-01 at 8.07.23 PM

The next thing I needed to do was find out if I was putting the topics of my features in the correct genre, on behalf of the audience. As you can see, lifestyle received 100% of the vote, proving that I chose the correct genre of magazine, fitting to my features.

Image Research:

I wanted to do more research for my vintage home decor feature, so I went into the library and looked at some books that feature things about vintage home decor. After looking at them I have been able to see what kind of images people take, to show off the items in shot. All the images I have looked at have all been taking in a very bright lighting, which seems to make the items in shot stand out more. Although there was no written advice on how to take images for a magazine, looking at the images featured seemed to help me just as much. I also got a feel for how I could address the audience when I describe what is in the image, and how to make it interesting.

For my front cover I want to have a shot that covers most of the room, so for this I will need to have everything in focus. The only worry I have when taking the images is the lighting so to solve this I will have to make sure the shutter speed is slow. To achieve this I will also set the aperture to the smallest option.

Legal Research

Regarding the Images to my magazine, most are taken by myself and therefore belong to me. However, I have used one image that wasn’t mine and that was the brick wall. If I was to publish this magazine I would have to go through the process of copyright to make sure I do not break the laws of copyright.

Magazines have a large issue with copyright as parts of their work can be reused and copied. According to UKCS “The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used” (2015)

In short, the restricted acts are to “Copy the work, Rent, lend or issue copies of the work to the public, Perform, broadcast or show the work in public and Adapt the work” without the permission of the owner. 

If I was to use somebody else’s images or work, I would have to contact the owner and make sure I am given permission before I am to use it and sign a contract.

Because UKNS states that work can be used for educational purposes, and my work is for educational purposes, there shouldn’t be an issue with copyright.

  Audience Feedback:

After gathering all of my ideas I had to put together a presentation to show and speak about with audience, so I could gather more audience research.

This slideshow requires JavaScript.

This is the feedback that I got:

The mood boards are good for inspiration, it also shows that you have researched into what images are the best to take and noted which ones you would like to try and recreate. The vintage one has a wide variety of images that you could take into account when taking your own.

I like how you have drawn out your ideas for you magazine features, so that you are able to look back on them when creating the product. It also shows the differences between the two articles.

I like how you have different ideas for your front cover, depending how the things go on the day of shooting. Its good to have backup plans.

It would have been nice to see your tester shots so we were able to give feedback and words of improvement.

The book inspired article is very different to what you’d usually see, as it is advice about books. You wouldn’t usually see that, if you did it would be a review. This makes your idea a lot more unique and interesting.

It is good that you’re doing the articles on something you have an interest in, meaning you will enjoy the process of creating it.

You have some good ideas for the images you are going to take.

The fact that you are focusing on more than one thing like photography, fonts and

content etc is good because that means it will make the magazine more balanced.

Audience feedback/ focus group

Since the people in my class and people outside of college are amongst the definition of my target audience, it seemed a good idea to gather audience feedback from them as a focus group, so that I was able to show them different stages of my production and ask them questions if I was stuck on various different ideas.

So throughout my production, I asked my focus groups different questions to help me out and get the audiences opinions on what they would like to see if they were to read the magazine.

Front cover

I got a lot of various feedback for my front cover.

Screen Shot 2016-04-28 at 11.29.56For my first front cover, I myself didn’t like it and then I got feedback that it may possibly be too busy and wont look good when captions are added, so I decided to change it.



Screen Shot 2016-05-16 at 09.52.47

For my second front cover, I was told that it isn’t a good front cover because when a models face is covered, it suggests that she doesn’t want to be seen and that therefore should be reflected in the articles, but nothing in my articles was to do with identity, so I had to change the cover again.

Screen Shot 2016-05-17 at 15.30.18

For my third front cover, I was told that It was ok at first and better than the others, due to the fact that her face wasn’t covered and it was less busy. So, for a while I stuck with this front cover but when looking at it with my focus group, we discovered a problem. Due to the fact that I had earlier flipped the image, the book cover was also flipped and it wouldn’t be acceptable to keep it, so I had to change it.

Screen Shot 2016-05-23 at 09.38.49

My fourth and final cover was a lot better, but I still received feedback for it. I was advised to add a gradient effect and more captions to  cover the white space, it was also suggested that I could use boarders, but when I tested that it didn’t look good, so I decided to not use them.

Book Article

Do the text boxes on my book article look better with or without a shadow?

When I asked this question, the majority said yes to the shadow. They said that it looked better with the shadow because it made it look less boring/less bland. They also said that it looks much more fun and would appeal to the target audience. When looking at it they said that the shadow effect looked like it was a part of the image that the model is in, and like it comes forward with her.

How would you advise to make both of the articles look fun, instead of one fun and another more serious?

They suggested adding things like borders and effects to the title.

Do the colours on my book article match the book well?

When asking this the answer was yes. They also said that the colours on the right page bring out the colours of the book very well on the left page. if those colours weren’t there, the book wouldn’t stand out as much.

Is it a good idea to get the colour scheme from the book cover?

Yes. It is also good that what the model is wearing is black and white because it allows you to add more colour without it being overwhelming. It is also good because the colours don’t look out of place, you can see where they came from and were inspired from.

Should I keep the colour scheme similar throughout the whole magazine?

They said that it would probably be the best Idea not to, as the colours that I used for the book article, wouldn’t match the vintage article. The reason for this is because the colours are too vibrant and bold, whereas the colours used in the vintage article would need to be more pale and washed out.

Vintage article

When I was designing my feature, I noticed that it looked a little boring so I worked on finding more ways to make it look better.The first thing I did was change the font of the title and gathered feedback from my focus group.

When looking at the font would you relate it to vintage?

Yes. It looks quite old and warn down, it also looks like it links to your main image for this article.

What could I do to the article to make it look less bland?

You could add borders or a background.

As they suggested adding boarders and backgrounds I ended up adding a brick background to the article, but only as a background to the text and not the whole thing as I didn’t think it looked good with the images and text if I was to use it as a background for the whole thing and not just the title. To be sure I made the right decision I asked my focus group and they also agreed. I also asked them about the outlines on the images that I had put on, whether they looked better with or without and they said with after I had shown them a preview of both.

I also asked them about my choice of colour scheme for the article, whether they suited the vintage aspect.

What do you think of the colour scheme?

I like how they’re not harsh colours because I would typically link vintage with more softer colours. I also like how you’ve linked the colours to the ones in your actual images, because you can tell they’re inspired by that.

Do you like the ‘get the look’ aspect of the article?

Yes because If I was to recreate the look, I’d be able to find what I needed from the information you have provided.

What about the quote? do you like it?

It is a nice little touch and adds to the feel of the article and the point you were trying to get across.

Final feedback

Vintage article

The colour scheme really suits the article. I like how the colours were subdued rather than vibrant as they added to the feel of the whole feature.

The title also really suits the feature, the font that you chose has a vintage feel to it, therefore making the title more interesting and less bland, it adds a fun look to the feature whilst keeping it sophisticated. The background that is used behind the title makes it look like its been stuck on the wall, like a vintage display of some sort, along with the images.

The fact that text is spaced out makes it easy to follow and read, it breaks it up well meaning we can take in what you have wrote little bits at a time. I also like how the text is placed near images that contain parts of what you are talking about.

I really like the layout. It is simple but not in a boring way and the tiny little additions such as background to images, boarders, quotes etc make it unique.

The fact that the images are varied help us to visualise the room more. I also like how there are overall shots and then close ups, to show more detail. The effects on the images give them and older. The images themselves look vintage because of the boarders and the worn down effect that they have.

The quote is a nice addition and also fits in really well with the feel of the whole feature.

The ‘get the look’ part of the feature is very helpful as it lists where things are from which conventional for a magazine. It is also really informative for if I wanted to buy the things seen in the images.

Book article

Straight away you can see that the colour scheme matches the book, which is very pleasing. The fact that the models clothes are monochrome makes the book more noticeable. This then draws more notice to the book, focussing on what the article is about (books) other than focussing on the model, which is good.

I like the use of one image as it ties everything in. It is also a nice difference as your previous article is heavily photography based.

Straight away looking at the article, I know that it is something that I would read.

different tips in different coloured boxes- eye catching and more interesting

I like how the font of the title makes it look like somebody has wrote it in, making it look like they’ve chosen the topic to talk about. The shadow behind the word ‘reading’ makes it clear what the article focusses on.

I like how you don’t just have a pure white background, but a gradient instead, it seems just right because if there was a block colour, it would be too much but the gradient is just right.





Continued research

As I want to make one of my features into a collage type thing,I thought it would be fitting to do research on features that have that kind of design.


Once I had took some of my images, I had to remove the background. I only knew one way to do this in photoshop and that way didn’t work so I did more research on it and found various different websites that explained various ways that it could be done.

When I got some feedback, I was told it would be worth making a contact sheet of all the images I had taken, so I did research on it and found a step-by-step page on how to do it.

In media, you have to be careful with the colours you use, because one colour to somebody could mean something totally different to another person. For example red is seen as a sexy colour, but could mean danger and bed things, it all depends on how it is used and somebody interprets it. So in my magazine, I had to make sure that I used images that would connotate to good things and in the right way, so that people will get the same impression from them.



Bauwens, Liz and Campell Alexandra (2009) thriftychic: Cico Books 

Casson, V (20/09/2012) Codes and conventions of magazines (online) (14/03/2016)

Conde Nast, (ND) Vogue (online) (15/03/2016)

Conde Nast (ND) About Us (online) 15/03/16) 

Hearst magazine, UK, (ND) Cosmopolitan (online) (15/03/2016)

Hearst magazine, UK (ND) About Us (online (15/03/16)

Kidston, Cath (1999) Vintage Style: Ebury Press Random House 

McNulty, J (01/07/2011) The generic conventions of magazines cover (online) (14/03/2016)

National Readership Survey (14/03/2016)

Nothern & shell (ND) OK! magazine (online) (15/03/2016)

Walsh, G (30/09/2012) Codes and conventions of a magazine front cover (online) (14/03/2016)

Yi, D (04/11/2015) Lucky magazine shuts down once and for all, here’s why it failed (15/03/2016)