The First magazine is the ‘National Geographic’ magazine produced by William Randolph Hearst in the early 20th century. The second magazine is ‘Cosmopolitan’ produced by Joanna Coles in 2015. As you can see there is a very big difference between both of the magazines. The first magazine is a lot more conventional and traditional whereas the second one isn’t. The first magazine is very dull and doesn’t even have an image to look at on the front cover, which would be found very boring today. The second image however is visually appealing. People will see the bright colours, the image and all the text and be appealed to the magazine and want to buy it, to see what more it has to offer.
The magazine industry.
Erbaulich monaths unterredungen was the first ever magazine to be published in 1663. The name ‘magazine’ appeared even later than that in 1731. It came from the Arabic word which means warehouse.
Due to the increasing amount of progress, circulation and use of images, magazines became increasingly attractive to advertisers. The first advertising agency came around in 1890, since then advertising has become increasingly popular.
William Randolf Hearst came around in the early 20th century and was the most important icon within the world of publishing. He used magazines such as Good Housekeeping, National Geographic and Harpers Bazaar to expand his empire of publishing.
In 1933 Henry Wolfe, the american changed the way the esquire magazine looked, which later influenced the design and artwork for future magazines.
Helene Gorden later launched a magazine in 1945. It was the ELLE (french for she) magazine. This greatly influenced the way women thought, spoke and persieved themselves. It instructed women on how to be attractive and nice, the impact of this magazine was so great that it influenced the whole theme for women’s magazines.
How has digitalisation affected the magazine industry?
Digital photography and digital software design has had a great effect on production. This is because it is cheaper, faster and there is greater creativity possibly when producing magazines using these things.
Magazines are now able to be produced by smaller organisations and companies because it is cheaper.
Effects on distribution.
magazines are distributed in many ways now. Through retail outlets and online. (ELLE, vogue, empire etc)
“Just like their newspaper cousins, magazines have been greatly affected by the influence of the Internet. With so much information available online, advertisers and readers are accessing content on the Internet, causing declines in both revenue and readership. These changes are forcing magazines to adapt to an increasingly online market.”
Understanding Media and Culture: An Introduction to Mass Communication, v. 1.0
by Jack Lule.
Effects on consumption?
reading in print and online meant it was more tailored to whatever fits you. Reading online means that you can read them on the move using mobile technology. Fairly recently many magazines have become online only magazines, which means you can only access them online, no print versions. The magazines that are online offer magazine like content with new- media content.
How publishers are embracing digitalisation.
The guardian- The fall and rise of magazines from print to digital.
“While publishers fixate on modes of distribution (print, online) and fashions in editorial (real life, women and men’s lifestyle etc), they might be better off finding new ways to enrich the lives of their readers”
“Digital-only magazines such as Sabotage Times, created by Loaded founder James Brown, allow journalists to indulge their passions and wrestle free from the boardroom. Hard cash comes from providing content for commercial organisations”
Hearst magazines UK.
About the company:
It aims to help people be confident and feel confident. It works to help people be seen at their most and very best, and to make sure nothing stops them from doing what they want to do.
The magazine has a long history of delivering great service to their audience by being entertaining and giving them trusted content in ways that are relevant to them.
The magazines story started in 1910 when Randolph Hearst bought Nash’s, a British fiction magazine. Hearst. Good Housekeeping was a great success in the united states therefore he decided to replicate the magazine in the UK. Good Housekeeping launched in 1922 and was a great success in Britain.
In 1955 the company launched She.
Themes of the cosmopolitan magazine.
- diet tips
- beauty tips
- guiding young women through relationships, work, success, body image etc.
There are 27 single page advertisements and 4 double page advertisements. For the magazine to have one single page advertisement it would cost £23000 and for a double page spread advertisement, it would cost £46000.
Magazines use something called a media pack. It is aimed at advertisers and gives them an idea of how much it would be to have an advertisement in a magazine, depending on how big the advertisement would be and whereabouts it would be in a magazine. When advertisers look for a magazine to advertise in, they have to make sure to research about the magazine and their target audience, to see if the product they will be advertising will appeal to that audience.
The Bauer Media Group.
This group is a Multinational organisation, owned by a family independent conglomerate who also owns companies in the media business. They are known globally across twenty countries; four continents. This earned them a global earning of 2.3billion EUR in 2014. The family run business are very interested in helping people in need. They have companies situated in Australia, China, Germany, France, UK, New Zealand, Austria, Poland, Portugal, Romania, Russia, Slovakia, Spain, Thailand, Czech Republic, Ukraine and USA. Owning 600 magazines worldwide; 400 digital media and over 100 radio and TV stations.